Neve Tzedek is a Jewish neighborhood in southwestern Tel Aviv, Israel. It was the first Jewish neighborhood to be built outside the old city of the ancient port of Jaffa. It was founded by a group of 48 Jewish families led by Shimon Rokach, a Jerusalem pioneer of agriculture, and Aharon Chelouche, a landowner and businessman from Jaffa. At the beginniā¦Neve Tzedek is a Jewish neighborhood in southwestern Tel Aviv, Israel. It was the first Jewish neighborhood to be built outside the old city of the ancient port of Jaffa. It was founded by a group of 48 Jewish families led by Shimon Rokach, a Jerusalem pioneer of agriculture, and Aharon Chelouche, a landowner and businessman from Jaffa. At the beginning of the 20th century, Neve Tzedek was the cultural center of the developing Tel Aviv, where many prominent representatives of the Jewish creative intelligentsia lived and worked, including the future Nobel laureate Shmuel Yosef Agnon and the artist Nachum Gutman, who described life in Neve Tzedek in their autobiographical works.