Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Shein, a brand known for its vast selection of low-cost Western fashion, was among several Chinese apps banned in India in 2020 due to data security concerns following a border dispute between the two

Shein India is now operated and managed by Isha Ambani-led Reliance Retail, which already runs the fashion e-commerce platform Ajio and offline outlets under Reliance Trends

Shein has partnered with Reliance Retail, owned by Mukesh Ambani. The Shein India Fast Fashion app is now accessible on both Google Play Store and Apples App Store.

Shein, now based in Singapore, is offering affordable fast fashion in India. Two years ago, Reliance Retail Ventures Ltd partnered with Shein to sell its products in the country. In a written response to the Lok Sabha last month,

Reliance Retail revives the Shein app in India, promising a fresh shopping experience for fashion enthusiasts.

Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion seeks to tap buyers in the world’s most-populous country where it was banned in 2020 on on security fears.

Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS,