The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has confirmed it is rolling back prices on more than 4,000 popular products, giving ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more than 1,200 UK stores, including its Asda Express sites, from today ...

Asda has appointed former Co-op boss Jo Whitfield as a non-executive director with a focus on supporting the growth of Asda ...

The Rollback promotion includes items across all categories and is also available in Asda Express convenience stores. Asda said it will continue to add thousands of new products to Rollback at ...

The new site will be an Asda Express shop occupying a 4,000 square-foot space on Parliament Street. Asda confirmed last year it would seek to open 110 Express sites across the country, including ...

Whitfield, who will join the retailer as a non-executive director “shortly”, spent eight years with Asda between 2008 and ...

The retailer has announced it will be scrapping Star Products from its Asda Rewards scheme, with the change taking effect from Thursday. Customers who purchase Star Products have been able to earn 10 ...

Asda has appointed former Matalan CEO Jo Whitfield as a non-executive director as the Leeds-based supermarket looks to turn ...

Chocolate fans were thrilled to see an old favourite they "haven't seen in ages" back on the shelves. One Asda shopper ...

Asda has today announced the return of its iconic Rollback proposition as part of a significant investment to lower prices ...