Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices ...

To help ease into the long January ahead, Asda has announced it will be cutting the price of thousands of products as part of its Big Jan Price Drop initiative. This month, shoppers can save on ...

Asda has ended its popular Aldi and Lidl price match scheme just one year after it was launched. The supermarket has made the move to help fund a major investment in its permanent price cuts ...

lower “Asda Price.” Asda chairman Allan Leighton said: “Asda was built upon helping hard working families save money and we’re refocusing on that mission by bringing back Rollback and Asda ...

Chatting on ITV's Lorraine, retail whizz Kate Quilton revealed the insider secrets of how major supermarkets like Tesco, Asda ... is this premium spot on the shelf which is at 130 centimetres ...

A popular supermarket has scrapped its price match scheme after just one year. Asda will no longer meet prices set by Aldi and Lidl, saying it will focus on its own “great prices” rather than ...

Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as ...

Asda has axed its Aldi and Lidl price match scheme as its boss seeks to make his mark after returning last year. In one of Allan Leighton’s first major interventions since returning to run the ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, according to reports. The Leeds-based firm, which in January 2024 became ...

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of ...