The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

Figures from Kantar indicate that Asda saw sales drop by 5.8% over the 12 weeks to December 29. Asda was built upon helping ...

Allan Leighton, Asda’s Executive Chairman, said: “Asda was built upon helping hard working families save money and we’re refocussing on that mission by bringing back Rollback and Asda Price.

However, the popular money-saving deal has now been phased out, according to Asda. The supermarket also ... Get the latest news sent straight to your messages by joining our WhatsApp community ...