Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

"These slogans aren't just marketing tools, they've become part ... Deloitte said the Spanish giants had overtaken Manchester City to reclaim top spot in its Football Money League.

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...