NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Brand equity is difficult to define and challenging to measure. It’s about consumers’ awareness of brand features, what makes brands memorable, recognizable and reliable. It’s about the ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

One Pfizer brand getting plenty of attention is Xeljanz ... setting up one of the largest private equity buyouts in Japan's health sector.

The Arch Manning era has arrived in Texas after Longhorns quarterback Quinn Ewers declared for the 2025 NFL Draft after they were beaten by the Ohio State Buckeyes in the Cotton Bowl Classic on Jan.

With over a decade of experience, Akshat is expected to strengthen brand equity and accelerate the brand’s expansion. Former Disney+ Hotstar head Sajith Sivanandan has been appointed President ...