Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Brand equity is difficult to define and challenging to measure. It’s about consumers’ awareness of brand features, what makes brands memorable, recognizable and reliable. It’s about the ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Crocs' strong Q4 earnings and brand collaborations signal potential, yet fashion risks loom. Learn why CROX stock is a Hold.

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

Private equity firm Cinven has agreed to sell upmarket British shoe brand Kurt Geiger to New York-listed fashion group Steve Madden for about £289mn, in a deal that underlines the difficulty of buyout ...