Wall Street Journal3d
Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers—its cafes. Photo: Alexandra Larkin Roughly five months into his tenure running ...
Wall Street Journal5d
Starbucks CEO Tells Us His Plan to Turn Around the Company
Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers – its cafes. Photo: Alexandra Larkin It’s a steep hill to climb at a time ...
AOL4d
Starbucks hoped mobile orders and the drive-through would save its business. New CEO Brian Niccol says that was a mistake.
Starbucks's "mosh pit" problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the coffee giant betted too hard on mobile and drive-through orders when ...