Cheerios and Wheaties are pumping up the protein. It's all part of a big vibe shift I've noticed lately with health trends, ...

Shifting consumer preferences and niche competitors are weighing on large players in the category, according to the Honey ...

The January index for bread was 238.7, down 0.7% from December and down 0.7% from a year ago. Under this heading, the CPI for ...

Breakfast cereal firm Mornflake is planning a range of initiatives to celebrate its 350th anniversary. The company, based in ...

A Greater Cincinnati native is recapturing the joy and nostalgia of being a kid through her restaurant Saturday Morning Vibes ...

Seven Sundays has launched Little Crispies, a sorghum-based cereal designed to meet the growing demand for healthier breakfast options.

A new study in the American Journal of Preventive Medicine shows that advertising drives sales of high-sugar cereals market to children.

The cost-cutting effort helped the company post an adjusted profit of 42 cents per share for the fourth quarter ended ...

Everything was so sexy and seductive....up to where he was eating a bowl of cereal,’ one commenter on Instagram wrote ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Travis Kelce's headed to the Super Bowl, but his sugary cereal mix might not be your best breakfast choice. Discover what nutritionists recommend for a healthy morning cereal.