Of course the brief is where we start our own creative endeavours, and it provides the roadmap for any collaborators. And whilst it simplifies things, for me Maira’s quote reflects the sense of ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

07:10 – Who should write the brief and who should approve it? 17:32 – Different types of creative directors. 20:27 – Advice for when your work is re-interpreted. 22:15 – Ensure there are strong ...