Hello Kitty and the other Sanrio characters are known for their cute designs, and they've run into the hearts of consumers and fans for decades at this point. Now, they're running faster than ever ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.

Ultra-cute as a lifestyle exploded throughout ... Egg-icide aside, the cafe is a kawaii destination, attracting Sanrio fans from all over the world — as well as fans who identify with the ...

Last month, Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy retro-style garments. But Sanrio’s style of cuteness works just as ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Her creation has helped the entertainment company Sanrio generate more than $80 ... had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ever Hello ...