Sanrio is home to a plethora of kawaii mascot characters ... the plushie stands at a foot tall in all of its cute glory. Of course, My Melody isn't the only character from the company celebrating ...

For example, Pompompurin is a cute little golden retriever ... stickers for freeform spelling and other fun kawaii decorations. Any Hello Kitty or Sanrio fan needs to pick up this sticker pack ...

Last month, Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy retro-style garments. But Sanrio’s style of cuteness works just as ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Sanrio is a Japanese company that designs ... “Kawaii” (可愛い) is a Japanese word that means “cute” or “adorable”. The “kawaii” aesthetic is characterized by the use of ...