Nowadays, there is so much competition that standing out in ad campaigns is very important. But, how can you figure out your ...

If your leaders can provide these positive data-driven examples, they will have a far ... to test 41 different shades of blue for its Google advertising links. This level of granular testing ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

Yet, perhaps the most important question posed to the industry will be what role it takes on in defining how far data-driven advertising can go in a wearables world where marketers will now have ...

The Trade Desk's Verna De Jesus explores the innovative world of CTV advertising, where bespoke creative strategies meet advanced data leveraging, and how first-party, retailer, and AI-driven data ...

Data-driven decision-making has become essential ... content at strategic moments during the buyer's journey. For example, a marketing firm can use AI to analyze an email campaign’s performance ...

The study identifies the advancements in Ad Tech as one of the prime reasons driving the internet advertising market growth during the next few years. Also, growth in e-commerce and data-driven ...