The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

In today’s marketing environment ... the opportunities for creating meaningful connections through direct mail are endless. By embracing advanced personalization strategies, you can ensure your ...

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail is especially effective in the face of digital fatigue – and can ...

That theory shapes the long-game strategy executed during brand marketing initiatives ... Traditionally, the direct marketing format—such as a direct mail letter or self-mailer—is dependent on the ...