But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Best beauty products from black-owned brands to support in 2025 - We’ve tested and tried products for black skin, hair and makeup - highlighting new entries and improved ranges for black women ...

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need ...

To celebrate, the brand will host pop-up experiences and events at select Ulta locations throughout 2025.

We can't wait to meet their customers in-person and give them the premium, spa-like experience that defines our brand." "We're thrilled to bring Oak Essentials into select Ulta Beauty stores ...