But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Nameless CPG is branching beyond personal care and into beauty - and has kicked off its efforts with an acquisition. Wander ...

Check out some of our favorite celebrity-backed beauty brands below, and grab their best-selling essentials before your Valentine’s Day dinner date. If you want to perfect your lip pout ...

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need for the radiant look.

To celebrate, the brand will host pop-up experiences and events at select Ulta locations throughout 2025.

We can't wait to meet their customers in-person and give them the premium, spa-like experience that defines our brand." "We're thrilled to bring Oak Essentials into select Ulta Beauty stores ...

This bestselling beauty bundle from hit brand Sculpted by Aimee features all of the essentials you need to create a signature ...

LUXURY makeup brand Merit Beauty first launched in 2021 and since then it has quickly become one of the most sought-after brands on the market. Loved for its minimalist ethos and high-performing ...