One key approach that has gained prominence is ethical marketing. Ethical marketing is not merely about adhering to legal ...

However, ethical marketing practices make that truism less true. If you can honestly persuade customers that your brand is better because of its environmental impact or corporate governance, then ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, ...

In summary, ethical manipulation in marketing isn’t about trickery; it’s about creating honest, value-driven interactions ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

A new Journal of Marketing ... loyalty and trust. Maintaining ethical standards: While minority ownership labels can mitigate product-related issues, they do not shield brands from ethical scrutiny.