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'A Lot More Innovation in Store' — Taco Bell's CMO Says 2025 Will Bring Another Live Más Live and a Return to the Super Bowl. Here's the Details.
Part of this modernization includes Taco Bell's futuristic store designs, which have already started to roll out in select locations. These stores feature a "Defy" concept with multi-lane drive ...
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Taco Bell to Expand AI Ordering at Drive-Thrus
In 2022, the brand opened Taco Bell Defy, a takeout-only concept in Brooklyn Park, Minnesota. The futuristic riff on the ...