The effort, 100% TobeUs, now features 100 wooden cars from 100 designers, and there's an exhibit – called 100% TobeUs: 100 Designers for 100 New Toy Cars – at the Natural Museum of Science and ...

That smiling, little toy car may not look like much but a lot of thought went into it; it's Fair Trade, made with sustainably-harvested wood, vegetable dyes and non-toxic coating.