“Trading up to High Noon Tequila Seltzer from lower quality propositions has ... the company is seeding growth in a number of smaller ready-to-drink and ready-to-serve brands. The largest of these, ...

Here's the deal: under old state laws, spirits like vodka, gin and tequila could only be sold ... stores with a license to ...

West: The start of the year’s been terrific. We see High Noon continuing to grow and take share of seltzer. We see continued momentum with all things Tequila, both with our own Camarena brand and our ...