For long, Lifebuoy was a germ-fighter. That's about to change
The Indian soap industry is currently valued at approximately ₹25,000 crores in revenue, per data from NielsenIQ. However, ...
Reuters2y
Raising the Bar (Of Soap)
Better Health Through Hygiene Since 1894, Lifebuoy has aimed to be more than ‘just’ a manufacturer of high quality, affordable soap. The company has continuously engaged in concrete action to ...
Company Business News Today Live: For long, Lifebuoy was a germ-fighter. That's about to change
Get the latest updates on the company's financial performance, strategic acquisitions, and market shifts. Explore detailed ...
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Unilever's Indonesia headache worsens with boycott as local brands seize the day
At a local online store, a 400-millilitre bottle of liquid soap made by Wings Group's Nuvo brand was selling for about 20% less than Unilever's Lifebuoy liquid soap in the same size. A 700-ml ...
Warc1y
Lifebuoy: COVID-19 hyper alert system ft. Ministry of Health & 5K message
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
Business Insider India5y
Marquee soap brands like Dove, Pears, and Lifebuoy are getting cheaper as India’s largest FMCG company lathers up with price cuts and increased ads
is looking to cut prices of Dove and Pears—its two popular soap brands further. The company said in an earnings conference call yesterday that it has already cut prices of Lux and Lifebuoy by ...