Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum ...

The Department of Marketing covers the areas of new product innovation, brand management, pricing and promotions, advertising, consumer behavior, marketing research and analytics ... with designated ...

search engine optimization (SEO), marketing automation and web analytics. Become more marketable as an employee and candidate with our digital marketing courses and certificate. Earn a digital ...

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate ...

Increasingly, in this age of big data, companies that emerge as market leaders tend to be the ones that employ sophisticated marketing analytics. This course in marketing analytics will entail a ...

Students may customize their course selection by specializing in decision science, marketing analytics, or healthcare analytics. This technical, quantitative and statistically intensive curriculum ...

Our courses emphasize analysis and decision-making and are ... an excellent complement to other concentrations including Accounting, Business Analytics, Finance, Marketing, Information Systems, or ...

On completion of the course you will graduate digital ready to drive ... Strategic and Applied Digital Marketing , Marketing Analytics, Fundamentals of Management, Project Management and Global ...

and thus has ties to the first-year courses in marketing and leadership. Supply Chain Analytics also builds on aspects of the first-year Data Science for Managers (RC DSM) course. However, whereas RC ...

A business analytics minor can be a complement to majors such as marketing, information systems, management, or business administration. With training in business analytics, you might go into a field ...