MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to "Strategy" and adopted a ...

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened ...

MicroStrategy (MSTR ... reflecting its focus and broad appeal. The new logo includes a stylized ‘B’, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury ...

Tysons-based MicroStrategy announced the rebranding as it reported its fourth quarter 2024 financial results, which saw the company logging a net loss of $670.8 million. The company also logged ...

The company unveiled a new logo featuring a bold“BTC” symbol, reflecting its strategic shift towards focusing on Cryptocurrency holdings. This move comes as MicroStrategy continues to embrace ...

Michael Saylor, the co-founder of MicroStrategy and a BTC evangelist, popularized the Bitcoin corporate treasury strategy, which continues to attract newfound adopters in the tech industry.