Samsung just debuted three new phones at its biannual Samsung Galaxy Unpacked 2025 event today. Here’s how to pre-order the all-new Samsung Galaxy S25 Ultra phone.

Samsung Electronics Co. plans to launch an ultrathin version of its Galaxy S25 phone in the first half of this year, beating Apple Inc. to a promising new category.

Samsung touted improvements to its Galaxy AI system and the AI-enabled Google Gemini assistant. Most of the upgrades are available on the latest One UI 7 software release, which will be available for older S-series generations sometime after the S25 release, Samsung says.