Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen's Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...
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MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...
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MRC completes accreditation of Nielsen Big Data & Panel measurement
The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...
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THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first ...