The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...
That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...
NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...
Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...
NEW YORK — The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s ...