The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...