The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

Nielsen has notified clients that from the fourth quarter of this year it will no longer sell its panel-based TV ratings ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

"Bluey" and "Grey's Anatomy" were the most-streamed shows in 2024, according to a new year-end report released by Nielsen ...

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...