Today's mascots need to do a lot for their brands - and experts say nothing helps them stay engaging and memorable more than sex appeal. A recent survey from marketing company Crestline asked ...

That's where many of the most colorful and eye-catching brand mascots were birthed, and why the best get to join the Madison Avenue Walk of Fame every year. Since 2004, the awards have been given ...

Some of the most unhinged cinema happens between instances of actual cinema. I am, of course, talking about those weird ads ...

Instacart’s Super Bowl ad includes mascots such as the Old Spice guy, Chester Cheetah, Jolly Green Giant and Mountain Dew’s ...