(and they won't position you favorably, that's for sure). With a positioning statement in hand, you have the foundation for guiding the entire marketing effort. Just as examples, consider how the ...

Tapping into this collective marketing intelligence by answering those 26 ... could your brand fit into or position itself against? (Example: the Dove Campaign for Real Beauty) 4. Tap into consumer ...

that is used for emergency purposes as well as proximity marketing, traffic updates, fleet management and asset tracking. Mobile positioning is also used for people tracking; for example ...