When you’re not using it to boost your mascara, you can use it on its own as an overnight lash conditioning treatment. Lightweight but effective, this Smashbox mascara primer enhances lashes ...

but now she’s showing off her iconic ’90s makeup in a new campaign for Smashbox. The “Baywatch” alum, 56, looks glowing and glamorous in ads for the brand’s Original Photo Finish Primer ...

Last week, Smashbox Cosmetics announced a new collaboration with Julissa Prado, CEO and founder of Rizos Curls, to launch a new product as well as a virtual empowerment summit called Smashbox Jefacon.