Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...
In a Monday message to employees, Starbucks CEO Brian Niccol announced the Seattle-based coffee giant is planning to lay off 1,100 employees as the company continues to face headwinds amid declining ...
Starbucks said it will cut 30% of its menu items by Sept. 2025, removing less popular drinks and adding new seasonal items.
Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.
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