Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol coined the phrase on the coffee giant's earnings call this week, which ...
Yahoo Finance16d
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...
AOL16d
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...