Tesco’s iconic logo is being removed as part of ’emotional’ supermarket shake-up
That’s because the supermarket is removing its iconic logo from Bags For Life, and replacing it with some other five-letter ...
Creative Review3d
Tesco campaign uses shopping bags to deliver messages
The supermarket’s new campaign by BBH celebrates the ways in which people use food to tell people what they really mean ...
Marketing Week4d
Tesco drops ‘Food Love Stories’ after seven years
The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...
Tesco launches ‘It’s Not a Little Thing. It’s Everything’ campaign
Tesco has launched a new marketing campaign that highlights the emotional impact of food. Called 'It’s not a little thing. It ...
Tesco replaces Love Stories with ‘it’s everything’ campaign
The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco's food quality credentials ...
Cheap supermarket tea bags beat Yorkshire Tea and Twinings in blind taste test
Big tea bag brands tend to have loyal followings, but our taste test reveals it's worth trying supermarket own-brand options as you might be pleasantly surprised by what you discover. We asked 79 tea ...