Tequila is scorching hot right now. According to the Distilled Spirits Council of the United States, over $6.5 billion ...

Sure, Don Julio seems to have been the big sponsor at the Academy Awards this year, but this isn’t the first time tequila has been a major part of awards season. In fact, The Rock took a shot ...

What do you do with $80m? “Anything you want!” said Sammy Hagar, the rock legend who made that fortune in 2007. And amazingly, that monumental payday came from a business venture completely unrelated ...

High-profile celebrities continue to launch Tequila brands, bringing attention to the spirit. Examples include Michael Jorden's Cincoro, Dwayne ‘The Rock’ Johnson’s Teremana Tequila ...

From wrestling to Hollywood, The Rock mastered branding. Learn how radio stations can apply his marketing tactics.

As they sipped on what appeared to be a bottle of Teremana Tequila, The Rock expressed his gratitude once more. "To you, to family, to happy new year. Thank you for coming out to Hawaii.