Tequila is scorching hot right now. According to the Distilled Spirits Council of the United States, over $6.5 billion ...

Sure, Don Julio seems to have been the big sponsor at the Academy Awards this year, but this isn’t the first time tequila has been a major part of awards season. In fact, The Rock took a shot ...

What do you do with $80m? “Anything you want!” said Sammy Hagar, the rock legend who made that fortune in 2007. And amazingly, that monumental payday came from a business venture completely unrelated ...

High-profile celebrities continue to launch Tequila brands, bringing attention to the spirit. Examples include Michael Jorden's Cincoro, Dwayne ‘The Rock’ Johnson’s Teremana Tequila ...

The longtime lead guitarist for the legendary rock band the Eagles had to helped off stage when he became visably unsteady ...

From wrestling to Hollywood, The Rock mastered branding. Learn how radio stations can apply his marketing tactics.

Fieri founded Santo Tequila in 2019 with rock ‘n’ roll frontman Sammy Hagar. Sometime after Nov. 9, two trucks loaded with 2,000 cases each of the company’s blanco and reposado tequila and ...

As they sipped on what appeared to be a bottle of Teremana Tequila, The Rock expressed his gratitude once more. "To you, to family, to happy new year. Thank you for coming out to Hawaii.