Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Reliance Retail has launched the Shein India Fast Fashion app, marking Shein’s return to India nearly five years after its ban. Through a licensing partnership, Reliance will manage all operations, ensuring data privacy and local manufacturing.

Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion seeks to tap buyers in the world’s most-populous country where it was banned in 2020 on on security fears.

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.