Trump's de minimis cancellation is bad news for Temu, but worse for Shein
The Trump administration move to stop low-cost imports entering the U.S. tariff-free is likely to hit fast fashion retailer Shein harder than online dollar-store Temu, thanks to Temu's wider product range and moves to change its shipping strategy.
Fast fashion from Shein, Temu could get more expensive and take longer to ship. Here's why.
Neither Shein nor Temu responded to requests for comment on how the new rules would affect their businesses. The de minimis exemption helped the Chinese e-commerce giants keep their costs low, and appeal to predominately young American consumers with contemporary styles at incredibly low prices.
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