REI taps Nike, Athleta vet Mary Beth Laughton as CEO
Weeks after the retailer shuttered its experiences business, REI on Wednesday announced that CEO Eric Artz will retire in March as part of a planned succession process. Mary Beth Laughton, a former REI board director and one-time Athleta CEO, will take on the role, per a press release emailed to Retail Dive.
Nike executive named incoming REI CEO
Nike executive Mary Beth Laughton has been named incoming CEO of REI. Laughton has since August 2023 been head of Nike Global Direct to Consumer. According to her LinkedIn profile, she is still a member of Nike's leadership team. She will replace REI President and CEO Eric Artz, who will retire on March 31, the co-op announced Wednesday.
"Eric has led and stabilized REI through some of the most challenging years the retail sector and our co-op ever faced. REI ...
REI has named Mary Beth Laughton, a former REI board director, to serve as President and then take on full CEO responsibilities on March 31, 2025.
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