Much of the backlash stemmed from Poppi’s focus solely on mega influencers, rather than incorporating a diverse mix of ...
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...
OPINION: Poppi and other brands have been too focused on the social spectacle of advertising rather than supporting the ...
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Vita Coco has joined the Poppi pile on. In an obvious nod to the backlash following Poppi’s Super Bowl ad campaign, which ...
O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...
Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and ...
Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...
After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the chaos marketing mantle. The better-for-you beverage brands are at it again ...
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