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Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March
Brian Niccol stands to earn $10 million in signing bonuses alone for staying at Starbucks for six months after a "dogged pursuit" to convince him to lead the company. Starbucks’ board opened the ...
Wall Street Journal5d
Starbucks CEO Tells Us His Plan to Turn Around the Company
Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers – its cafes. Photo: Alexandra Larkin It’s a steep hill to climb at a time ...
Wall Street Journal4d
Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers—its cafes. Photo: Alexandra Larkin Roughly five months into his tenure running ...
Video: How CEO Brian Niccol Aims to Fix Starbucks
Starbucks, struggling with declining sales, boycotts and executive turnover, has hired former Chipotle CEO Brian Niccol to turn the tide by investing in the chain's moneymakers—its cafes. Watch our in ...
AOL5d
Starbucks hoped mobile orders and the drive-through would save its business. New CEO Brian Niccol says that was a mistake.
Starbucks's "mosh pit" problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the coffee giant betted too hard on mobile and drive-through orders when ...