A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

07:10 – Who should write the brief and who should approve it? 17:32 – Different types of creative directors. 20:27 – Advice for when your work is re-interpreted. 22:15 – Ensure there are strong ...