Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. The report was based on data from ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the list of favorite websites, followed by Google (34%) and Groupon (22%), ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and ...

Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

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Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research from Taradel. The report was based on data ...