The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

X Games CEO Jeremy Bloom speaks with Fast Company about a new experimental AI judge that will be debuted in Aspen, Colorado, this week.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

In addition to being one of the best tight ends in NFL history, Travis Kelce also has a reputation for being a legendary teammate — just ask former Chiefs running back Charcandrick West. West, who played for the Kansas City Chiefs from 2014 to 2018, recalled how Kelce, 35, had his back when he was

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Or maybe the Colorado Chunder? The Denver Double Grabs? “I am talking to a big ownership group in Denver,” X Games CEO Jeremy Bloom, the Loveland native and former Olympian and CU Buff told ...

Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.

Enter Jeremy Bloom. Bloom was an All-American football player for the University of Colorado and later drafted by the Philadelphia Eagles in the 2006 NFL Draft. Before his transition to ...

Long a trendsetter in action sports, the X Games and its new CEO, freestyle skiing great Jeremy Bloom, teamed with Google founder Sergey Brin to build the technology. Using Google Cloud tools ...