Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. Protesters called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.

Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

A protest was staged outside of Target headquarters in downtown Minneapolis after the company announced it’s ending its diversity initiatives last week.

Community leaders in the Twin Cities are calling for a nationwide boycott of Target following its decision to end most of its diversity initiatives. The group held a press conference outside of Target's corporate headquarters in downtown Minneapolis on Jan. 30, calling for a boycott to begin on Feb. 1.

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

"Target didn't understand that its decision was not only offensive, but it's bad for business," said Levy-Armstrong.

While the investigation into the D.C. plane crash continues, on Thursday, President Donald Trump blamed DEI programs as a factor in the tragedy.

Becky Dankowski, center, of Minneapolis, who said she was a long-time customer, holds an anti-Target sign during a news conference outside Target

Target will not see a dime of our Black dollars during Black History Month or at any other time,” said a cofounder of Black Lives Matter Minnesota.

Some believe in boycoting the company of over its DEI policy change while others say this hurts minority businesses.

Growth slowed but remained resilient at the end of 2024, leaving the US economy on solid footing heading into a new year — and a new presidential administration — that is full of uncertainty. US gross domestic product,