Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

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As supermarkets engage in loyalty wars, what should you really be buying (and avoiding) in each? 'Promiscuous' shopper Sophie ...

Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract ... to enable customers to save on their whole basket wherever they shop. Asda said some ...