Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers. The supermarket is “rolling back” prices on more than 4,000 popular products, with ...

Customers who have Asda Rewards have been told by the supermarket that the scheme has changed, and they can no longer earn Asda Pounds on its star products. From today, customers can no longer ...

Asda appears poised to trim its workforce after experiencing its worst Christmas in nearly ten years. The supermarket's chairman, Allan Leighton, disclosed last week that the company is set to ...

The supermarket has slashed the prices of more than 4,000 products in store and online by an average of 25% (Chris Radburn/PA) Asda has brought back its Rollback pricing scheme as part of efforts ...

Asda has pulled its Aldi and Lidl price match scheme after just 12 months in the latest move by returning executive chair Allan Leighton. It comes as the supermarket is gearing up to launch its ...

Shoppers are up in arms following a significant alteration to Asda's rewards scheme. The supermarket giant has announced the removal of Star Products from its Asda Reward app, effective from ...

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices ...

Asda has launched a limited time dine-in offer ... Bistro Salmon Fillets Topped with Black pepper & Lemon Zest with Dill & Lemon Heart Butter and more. Vegan options include Bistro Breaded No ...

Asda bagged a second Grocer 33 win in three weeks as it prepares to launch a major Rollback pricing initiative. Asda took the win despite the basket being 2.7% more expensive than in January 2024 – ...

In January 2024, Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of lowering prices, the retailer claimed customers would save ...

Asda’s flagging fortunes have continued into the new year, with sales at the supermarket chain falling 5.2% in the 12 weeks to 26 January. Kantar reported the grocer’s market share now sits at ...