Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a ...

A popular supermarket has scrapped its price match scheme after just one year. Asda will no longer meet prices set by Aldi and Lidl, saying it will focus on its own “great prices” rather than ...

Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers. The supermarket is “rolling back” prices on more than 4,000 popular products, with ...

LONDON, Jan 30 (Reuters) - British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss hopes will kick start a recovery for the ...

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices ...

Asda has ended its price-matching scheme with Aldi and Lidl after just one year. Launched last January, the initiative promised to match the prices of 'hundreds of selected products' against the ...

Asda has dropped its Aldi and Lidl price match scheme 12 months after it was introduced, in a bid to focus on its own prices “not competitor comparisons”. The supermarket chain is set to launch its ...

Asda has ended its popular Aldi and Lidl price match scheme just one year after it was launched. The supermarket has made the move to help fund a major investment in its permanent price cuts ...

A popular supermarket has scrapped its price match scheme after just one year. Asda will no longer meet prices set by Aldi and Lidl, saying it will focus on its own “great prices” rather than ...