LONDON, Jan 30 (Reuters) - British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss hopes will kick start a recovery for the ...

And unlike many other quality news outlets, we choose not to lock Americans out of our reporting ... that mission by bringing back Rollback and Asda Price Allan Leighton The private equity-backed ...

Asda has ended its popular Aldi and Lidl price match scheme just one year after it was launched. The supermarket has made the move to help fund a major investment in its permanent price cuts ...

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices ...